Article
Visa Direct Transactions Reach New Heights

Visa Direct Transactions Reach New Heights


visa

direct

transactions

digital payments

Visa reports 38% growth in direct transactions, exceeding 11.5 billion token milestone. Payment network's financial results showcase traction beyond card payments, with overall payments volume up 8% YoY, driven by 10% international growth and 13% cross-border growth.

Author
Ben Strack
Published On 30th October 2024

Visa Reports Stellar Q4 Results: Transaction Volumes Soar, Tokenization Surges

Visa's fiscal fourth-quarter earnings report revealed impressive growth across various payment sectors, highlighting the company's expanding reach beyond traditional card payments. The overall payments volume experienced an 8% year-over-year increase, demonstrating robust performance. A closer look at the regional breakdown reveals a 5% growth in U.S. payments volume and a more significant 10% increase in international payments volume. Excluding intra-European transactions, cross-border volume saw a remarkable 13% surge.

The company's consumer payment segment also showed strong growth. Visa reported a 7% year-over-year increase in its credential count, reaching a total of 4.6 billion. Furthermore, the cumulative number of tokens issued surpassed an astounding 11.5 billion, representing a key milestone in the company's digital transformation. CEO Ryan McInerney emphasized the stability of key business drivers, noting that over 30% of total transactions are now tokenized, reflecting a significant shift towards digital payment methods.

Account-to-account (A2A) payments emerged as a significant area of growth and future potential. McInerney highlighted Visa's strategic approach to A2A payments, leveraging its brand infrastructure, rules, and consumer protection mechanisms to ensure simpler, safer, and more secure transactions. The company's A2A platform is designed for broad accessibility, welcoming participation from eligible banks, open banking providers, and verified billers. The initial focus is on bill payments, with a planned launch in the U.K. in 2025.

Tap-to-Pay Revolution Continues

The continued adoption of tap-to-pay technology remained a key driver of growth. McInerney underscored the expanding reach of "tap to add card," now enabled by issuers in over 15 countries across five regions. Globally (excluding the U.S.), tap-to-pay transactions accounted for an impressive 82% of face-to-face transactions, a 6-point increase from 2023. The U.S. also witnessed significant progress, with tap-to-pay penetration reaching 54%, a substantial 13-point increase from the previous year.

Visa Direct and Commercial Payments Show Robust Growth

Visa Direct transactions experienced a phenomenal 38% year-over-year growth, reaching 2.8 billion transactions in the latest quarter. This impressive surge contributes to Visa's overall success. Commercial payments volume also saw a positive trend, increasing by 5%. The cumulative figures for the year were equally impressive: nearly 10 billion Visa Direct transactions and $1.7 billion in commercial payments volume. Commercial credentials experienced a significant 18% year-over-year growth rate, surpassing the overall credential growth rate.

The company also highlighted its progress in value-added services. Visa's core banking and issuer processing platform, Pismo, is gaining traction with clients, processing nearly 12 billion API calls per month. This demonstrates the growing demand for Visa's comprehensive suite of payment solutions.

Addressing the Department of Justice Lawsuit

McInerney addressed the Department of Justice's antitrust lawsuit alleging a monopoly on debit cards. He expressed confidence in Visa's ability to defend itself against the suit, emphasizing that the allegations misunderstand the dynamics of the U.S. payments ecosystem. Visa maintains that it operates in a competitive debit card market with continuous growth and new entrants.

Stable Consumer Spending and Future Outlook

CFO Chris Suh provided further insights into consumer spending patterns. Credit and debit volumes each grew by 5% during the quarter. Card-present volume grew 2%, while card-not-present volume showed a stronger 6% increase. Suh noted that consumer spending across all segments remained relatively stable compared to the previous quarter, with no significant behavioral changes observed. Cross-border eCommerce (card-not-present volume, excluding travel and crypto purchases) demonstrated robust growth, increasing by 15%.

Suh guided future expectations, projecting that payments volume and processed transaction growth will remain strong and generally in line with full-year 2024 levels. The current quarter's U.S. payments volume growth is estimated at around 6%, with debit transactions up 7% and credit transactions up 6% compared to last year.

Investor Reaction and Account-to-Account Payments Discussion

Visa's strong performance resulted in a positive market reaction, with the company's stock price rising by approximately 1.5% in after-hours trading.

During the earnings call, analysts and McInerney discussed the competitive landscape of account-to-account payments, particularly in relation to Walmart's enhanced offerings. McInerney acknowledged the growing activity in the A2A payments space globally and emphasized that “Pay by bank” is not a novel concept, and it’s not new for Walmart either. He expressed confidence in Visa's ability to add value to the A2A payment ecosystem, leveraging its established brand and infrastructure.

The impact of the Consumer Financial Protection Bureau's (CFPB) finalized rule on open banking was also addressed. McInerney stated that the final rule largely aligns with the CFPB's initial proposal. While Visa advocates for increased consumer control and access to financial data, it prioritizes safety and security. The company is evaluating the detailed regulations and their potential impacts. McInerney highlighted that the Visa brand itself offers a crucial differentiator, providing confidence to both end-users and data providers.

The overall picture painted by Visa’s Q4 results showcases a company successfully navigating the evolving payments landscape, capitalizing on emerging technologies like tokenization and tap-to-pay, while also expanding into promising new areas like account-to-account payments. The robust growth across various segments underscores Visa’s strong position and positive outlook for the future.

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