Spotify Launches AI-Generated Playlists in the US and Global Markets

Spotify Expands AI-Powered Playlist Feature to More Countries

Spotify's AI Playlist beta, which lets Premium subscribers create custom playlists using text prompts, is now available in the United States, Canada, Ireland, and New Zealand, joining the UK and Australia. This expansion brings the generative AI-powered feature to both Android and iOS users in these new markets.

Feature	Details
Expansion Countries	United States, Canada, Ireland, New Zealand
Initial Launch	April 2024 in the UK and Australia
Availability	Currently in beta for Spotify Premium users on Android and iOS; not yet available for desktop/web
Functionality	Users can create personalized playlists by entering text prompts (e.g., moods, activities, themes)
Playlist Customization	Users can refine playlists by adding more prompts and previewing/deleting tracks
Suggested Prompts	Spotify offers pre-built suggestions to assist users in creating playlists
Safety Measures	Spotify flags illegal or inappropriate prompts to maintain a safe user environment
User Engagement	Millions of playlists created since initial launch; strong user engagement reported
Pricing	Premium subscription starts at $5.99 monthly for students or $11.99 for regular users
Future Availability	No timeline announced for release in India; expected to expand to more regions soon

The tool combines Spotify's personalized recommendations with generative AI, allowing users to create highly tailored playlists simply by describing the desired mood, theme, or activity. To access the feature, Premium users need to:

Open the Spotify app (Android or iOS).
Go to their Library.
Tap the "+" button.
Select "AI Playlist."
Enter a text prompt describing the desired playlist (e.g., "chill indie music for studying," "90s hip-hop for a road trip").

Spotify emphasizes that more specific prompts yield better results. Users are encouraged to experiment with various genres, moods, artists, decades, and even include references to places, activities, or emojis.

The initial launch in the UK and Australia proved successful, with millions of AI-generated playlists created and frequently revisited by users. This feature likely contributes to the over 22 billion new artist discoveries Spotify reports happening on its platform each month, further highlighting the potential of AI in personalized music experiences.